Rijeka
The Rijeka Carnival, also known as the Fifth Season, is one of the largest and most notable carnival events in Europe and a powerful symbol of the city of Rijeka. Every year, this one-of-a-kind gathering is attended by thousands of participants and visitors who transform the city into a venue for freedom, creativity and merrymaking.
This year, Rijeka Carnival’s human aspect is underscored by a personalised communication campaign “People Who Make the Carnival”, which showcases people who dedicate their lives to the carnival 365 days a year.