{"id":23401,"date":"2023-03-28T13:34:44","date_gmt":"2023-03-28T11:34:44","guid":{"rendered":"https:\/\/visitrijeka.hr\/najslada-rijecka-tvornica\/"},"modified":"2023-06-30T10:08:00","modified_gmt":"2023-06-30T08:08:00","slug":"le-cacao-lhistoire-dune-fabrique-qui-nexiste-pas-la-fabrique-de-cacao-et-de-chocolat-de-rijeka-lusine-la-plus-douce-de-rijeka","status":"publish","type":"post","link":"https:\/\/visitrijeka.hr\/fr\/le-cacao-lhistoire-dune-fabrique-qui-nexiste-pas-la-fabrique-de-cacao-et-de-chocolat-de-rijeka-lusine-la-plus-douce-de-rijeka\/","title":{"rendered":"Le cacao: l’histoire d’une fabrique qui n’existe pas \u2013 la fabrique de cacao et de chocolat de Rijeka L\u2019usine la plus douce de Rijeka"},"content":{"rendered":"

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\n Histoires <\/div>\n <\/div> \n <\/div>\n <\/div>\n \n<\/div><\/div><\/div>
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  • \n \n <\/i>\n <\/span>\n
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    explorer.<\/strong><\/h3>\n <\/div>\n <\/li>\n <\/ul>\n \n<\/div><\/div><\/div><\/div><\/div>\n

    Le chocolat et Rijeka? Gr\u00e2ce aux liens commerciaux que les entrepreneurs de Rijeka avaient \u00e0 travers le monde, ils purent se procurer du cacao, et c’est pourquoi le chocolat fut introduit assez t\u00f4t \u00e0 Rijeka. Toutefois, le moment d\u00e9cisif eut lieu lors de la cr\u00e9ation de la grande chocolaterie de Rijeka en 1896.\u00a0La chocolaterie de Rijeka fut la premi\u00e8re fabrique de ce type sur le territoire de la Croatie. La fabrique se trouvait dans un grand b\u00e2timent de trois \u00e9tages construit \u00e0 c\u00f4t\u00e9 de l’ancienne Via Serpentina, c’est \u00e0 dire pr\u00e8s de l’intersection de la rue Zvonimirova et de la rue Vinko Benac.\u00a0La fabrique produisait des tablettes de chocolat, des bonbons, du cacao en poudre, des g\u00e2teaux, des tranches et des desserts similaires. Afin que les acheteurs se souviennent plus facilement de leurs produits, les experts en marketing de la chocolaterie cr\u00e9\u00e8rent deux noms de marque, Slon (\u00c9l\u00e9phant) et Jadran (Adriatique).\u00a0Ainsi les chocolats \u00e9taient vendus sous le nom de Chocolat \u00c9l\u00e9phant de Rijeka. L’emballage portait une illustration imprim\u00e9e avec un motif d’\u00e9l\u00e9phant, parfois une m\u00e8re \u00e9l\u00e9phant avec trois petits \u00e9l\u00e9phants, ce qui montrait aux acheteurs qu’ils achetaient un produit exotique. Le cacao pour la production arrivait \u00e0 Rijeka de r\u00e9gions \u00e9loign\u00e9es o\u00f9 pousse le cacaoyer, et il \u00e9tait m\u00e9lang\u00e9 avec du sucre et du lait \u00e0 Rijeka. Si l’on voulait de la poudre de cacao pour pr\u00e9parer une d\u00e9licieuse boisson ou des g\u00e2teaux, on pouvait acheter une bo\u00eete ronde sur laquelle \u00e9tait imprim\u00e9 le nom Cacao \u00c9l\u00e9phant de Rijeka ou Cacao Adriatique de Rijeka dans un magasin. D\u2019autres produits de cette fabrique se sont \u00e9galement retrouv\u00e9s entre les mains des clients sous des noms sp\u00e9ciaux. C\u2019\u00e9taient les G\u00e2teaux de Rijeka (Rije\u010dke tortice) et les Tranches au chocolat Adria (Adria \u0161nite).<\/p>\n<\/div>

    Tenant compte des pr\u00e9f\u00e9rences commerciales, il n’est pas surprenant que la direction de l’entreprise ait investi dans la publicit\u00e9. On a command\u00e9 la cr\u00e9ation d’affiches en couleur qui montraient des femmes et des enfants se r\u00e9galant de chocolat. Pourquoi pr\u00e9cis\u00e9ment des femmes et des enfants, cela n’est pas difficile \u00e0 saisir: c’est \u00e0 cause des st\u00e9r\u00e9otypes de genre de l\u2019\u00e9poque, selon lesquels les desserts n\u2019\u00e9taient pas consid\u00e9r\u00e9s comme une nourriture appropri\u00e9e pour les hommes. On a aussi command\u00e9 des cartes postales avec des d\u00e9tails imaginatifs et exotiques, comme des petits elfes de la for\u00eat pr\u00e9parant une boisson au cacao, des bandits du d\u00e9sert en attente d’une caravane charg\u00e9e de cacao, des anges apportant de grosses bo\u00eetes de cacao de Rijeka dans les r\u00eaves d’une jeune fille, etc.
    \nEn changeant de propri\u00e9taires, la fabrique a finalement chang\u00e9 son nom. De 1919 jusqu’\u00e0 la fin de son existence en 1944, la fabrique a op\u00e9r\u00e9 sous le nom de Chocolaterie Gerbeaud.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    <\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

    Le chocolat et Rijeka? Gr\u00e2ce aux liens commerciaux que les entrepreneurs de Rijeka avaient \u00e0 travers le monde, ils purent se procurer du cacao, et c’est pourquoi le chocolat…<\/p>\n","protected":false},"author":3,"featured_media":15142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-23401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoires"],"acf":[],"yoast_head":"\nLe cacao: l'histoire d'une fabrique qui n'existe pas \u2013 la fabrique de cacao et de chocolat de Rijeka L\u2019usine la plus douce de Rijeka - Visit Rijeka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitrijeka.hr\/fr\/le-cacao-lhistoire-dune-fabrique-qui-nexiste-pas-la-fabrique-de-cacao-et-de-chocolat-de-rijeka-lusine-la-plus-douce-de-rijeka\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le cacao: l'histoire d'une fabrique qui n'existe pas \u2013 la fabrique de cacao et de chocolat de Rijeka L\u2019usine la plus douce de Rijeka - Visit Rijeka\" \/>\n<meta property=\"og:description\" content=\"Le chocolat et Rijeka? 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