{"id":23404,"date":"2023-03-28T13:34:44","date_gmt":"2023-03-28T11:34:44","guid":{"rendered":"https:\/\/visitrijeka.hr\/najslada-rijecka-tvornica\/"},"modified":"2023-06-30T10:14:14","modified_gmt":"2023-06-30T08:14:14","slug":"cacao-historia-de-la-fabrica-que-no-hay-la-fabrica-de-cacao-y-chocolate-en-rijeka-la-fabrica-mas-dulce-de-rijeka","status":"publish","type":"post","link":"https:\/\/visitrijeka.hr\/es\/cacao-historia-de-la-fabrica-que-no-hay-la-fabrica-de-cacao-y-chocolate-en-rijeka-la-fabrica-mas-dulce-de-rijeka\/","title":{"rendered":"Cacao – historia de la f\u00e1brica que no hay \u2013 La f\u00e1brica de cacao y chocolate en Rijeka La f\u00e1brica m\u00e1s dulce de Rijeka"},"content":{"rendered":"

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\n Cuentos <\/div>\n <\/div> \n <\/div>\n <\/div>\n \n<\/div><\/div><\/div>
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    explora.<\/strong><\/h3>\n <\/div>\n <\/li>\n <\/ul>\n \n<\/div><\/div><\/div><\/div><\/div>\n

    Chocolate y Rijeka? Debido a los v\u00ednculos comerciales antiguos de empresarios de Rijeka con todas partes del mundo que le permitieron obtener cacao, entre otras cosas, el chocolate apareci\u00f3 en Rijeka bastante temprano. Sin embargo, el momento decisivo ocurri\u00f3 con el establecimiento de la gran f\u00e1brica de cacao y chocolate en Rijeka que fue registrado en el mapa econ\u00f3mico de la ciudad en 1896. La f\u00e1brica de cacao y chocolate en Rijeka es la primera planta para la producci\u00f3n industrial de este tipo de productos en todo el territorio croata. La planta fue ubicada en un gran edificio de tres pisos construido al lado se la antigua V\u00eda Serpentina, es decir, cerca de la intersecci\u00f3n de las calles que hoy son Zvonimirova y Ulica Vinka Benca. La f\u00e1brica suministraba a las tiendas tablas de chocolate, bombones de chocolate, cacao en polvo, tartitas, rebanadas y otros piscolabis similares. Con el fin de que los clientes recordaran sus productos m\u00e1s f\u00e1cilmente, los magos de marketing en la f\u00e1brica crearon dos marcas de producci\u00f3n. Se llamaron Slon (Elefante) y Jadran.\u00a0Los chocolates llegaron a las tiendas bajo el nombre \u201cchocolate de Rijeka \u2013 Slon\u201d. En las cubiertas hab\u00eda ilustraciones con motivo del elefante o a veces con un elefante femenino con tres elefantes peque\u00f1os cuya intenci\u00f3n fue a mostrar a los clientes que ten\u00edan en sus manos el producto especial de origen ex\u00f3tico. El cacao para la producci\u00f3n llegaba a Rijeka desde lugares distantes donde crec\u00eda el cacao y en Rijeka se mezclaba con el az\u00facar y la leche. Quien deseaba cacao en polvo, para mantenerlo en su casa y utilizarlo para preparar la bebida sabrosa o deliciosos pasteles, pod\u00eda comprar en la tienda una caja redonda en la que estaba impreso el nombre de Cacao de Rijeka \u2013 Slon (Elefante) o el Cacao de Rijeka \u2013 Jadran. Asimismo, otros productos de la f\u00e1brica llegaron a las manos de los clientes con nombres distintos. Esos eran tartitas de Rijeka y rebanadas Adria.<\/p>\n<\/div>

    En cuanto a las preferencias de marketing distinguidas, no es sorprendente que los gerentes de la f\u00e1brica invirtieran mucho para la publicidad. Ordenaron la creaci\u00f3n de carteles a color, que a menudo mostraban im\u00e1genes sugestivas: las mujeres y los ni\u00f1os disfrutando de piscolabis de chocolate. \u00bfPor qu\u00e9 mujeres y los ni\u00f1os?, no es dif\u00edcil de entender: se trataba de estereotipos de g\u00e9nero contempor\u00e1neos, seg\u00fan los cuales los dulces no se consideraban adecuados para hombres verdaderos. Ordenaron tambi\u00e9n la creaci\u00f3n de postales imaginativas con un tipo de motivos ex\u00f3ticos. En ellos se ilustraron elfos del bosque que preparaban una bebida de cacao encima del fuego, bandidos del desierto que acechaban a una camioneta con un cargamento de cacao y \u00e1ngeles que tra\u00edan en un sue\u00f1o de ni\u00f1a grandes cajas de Cacao de Rijeka.
    \nCambiando los propietarios y la f\u00e1brica finalmente cambi\u00f3 el nombre. Desde 1919 hasta el final de su obra, en 1944, funcion\u00f3 como f\u00e1brica de chocolate Gerbeaud.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    <\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

    Chocolate y Rijeka? Debido a los v\u00ednculos comerciales antiguos de empresarios de Rijeka con todas partes del mundo que le permitieron obtener cacao, entre otras cosas, el chocolate apareci\u00f3…<\/p>\n","protected":false},"author":3,"featured_media":15145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-23404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cuentos"],"acf":[],"yoast_head":"\nCacao - historia de la f\u00e1brica que no hay \u2013 La f\u00e1brica de cacao y chocolate en Rijeka La f\u00e1brica m\u00e1s dulce de Rijeka - Visit Rijeka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitrijeka.hr\/es\/cacao-historia-de-la-fabrica-que-no-hay-la-fabrica-de-cacao-y-chocolate-en-rijeka-la-fabrica-mas-dulce-de-rijeka\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cacao - historia de la f\u00e1brica que no hay \u2013 La f\u00e1brica de cacao y chocolate en Rijeka La f\u00e1brica m\u00e1s dulce de Rijeka - Visit Rijeka\" \/>\n<meta property=\"og:description\" content=\"Chocolate y Rijeka? 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