Promotion of natural and cultural heritage to develop sustainable tourismin protected areas

Programme: Interreg V-B Adriatic – lonian ADRION Programme 2014 – 2020

Project duration: 1.4.2020 – 30.9.2022

Total project value: € 2,060,551.80

EU funds: € 1,751,469.03

The idea behind the ProNaCul project is promoting and preserving natural and cultural heritage, as well as supporting the development of transnational strategies to jointly promote the region as a tourist destination. Partners and associate partners come from UNESCO and Natura 2000 protected areas, or are currently in the process of becoming protected areas as part of ProNaCul pilot areas. One of the main objectives of the project is to improve the management of natural and cultural heritage through the development, implementation and promotion of a common management methodology. The activity will be supported by the creation of a virtual chamber established for the promotion of the common methodology and its transfer to other areas of the Adrion. The chamber will act as a consulting body for tourism developers in the form of an on-line platform to exchange experiences and examples of good practice in managing natural and cultural heritage. In order to improve the policies for more efficient natural and cultural heritage management, the common methodology will be disseminated among the policymakers in the form of recommendations for specific local, regional and national strategy papers to encourage the valorisation and preservation of natural and cultural heritage, especially through the development of sustainable tourism. As one of the partners on the project, the Rijeka Tourist Board will implement the ProNaCul common methodology on Trsat Castle and improve the facility by installing a video surveillance system and a new ticketing system.


Slovenia: Zasavje Regional Development Agency (Leading partner), Centre for the Promotion of Entrepreneurship Piran Ltd

Italy: LAG Eastern Venice, City of Bologna

Croatia: Rijeka Tourist Board, Zagreb County Tourist Board

Greece: Ilia Chamber, Region of the Ionian Islands

Bosnia and Herzegovina: LiNK Entrepreneurship and Business Association, Agency for the Development of Small and Medium Enterprises of the City of Trebinje

Serbia: University of Novi Sad, Faculty of Sciences, Municipality of Raška

Affiliate Partners: Radnički dom Zagorje ob Savi cultural centre; “Nature Park Žumberak – Samoborsko gorje” Public Institution

For more information on the project, please visit:

The project is co-financed by the European Regional Development Fund, within the framework of the INTERREG V-B Adriatic Ionian programme ADRION 2014-2020, and the IPA II fund.

Recent posts
Continue reading

Related posts


Today, the temple in Rijeka is the only purpose-built synagogue in Croatia. It is protected as immovable cultural heritage. Todays Rijeka synagogue, the Small Orthodox

Skip to content